Bluesmoke

… just a few ideas for you to think about

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Web security – a few must do’s (and don’ts)

Saturday, January 22nd, 2011

I think we would all admit to a degree of naivity about the way we approach online security. Possibly we  are hoodwinked into thinking that the devices we use to browse or  socialize online already provides all the protection built in and this is all we are ever likely to need.

In any other public space we would intuitively be much more guarded about who had access to our personal and financial information.  Perhaps we get a false sense of security from the privacy we  feel in our own ‘personal browsing space’, or through simply not being  aware of the potential dangers.

Whatever the reason the volume of malicious software (Malware) circulating continues to escalate massively.  Their insidious nature and design means that most go largely unnoticed on our PCs or mobile devices collecting and reporting details about our browsing activity.

What is Malware?

Collectively known as Malware, viruses, spyware, netbots etc  are a group of malicious hidden programs designed to corrupt, collect and/or hijack data from our online devices – usually for financial gain or some other form of malicious intent-  although occasionally just for the notoriety. Viruses as the name implies are designed not only to damage and compromise our own equipment, but have an inbuilt ability to spread and then replicate on other machines via a network connection, plug-in devices, email etc etc.

Spyware in contrast  covertly gathers and reports back any browsing activity and personal info from your machine or mobile device via the web.  The functionality of both is by no means mutually exclusive, and there are countless malicious variants being created – one every second last year (Sophos 2011 Threat Report).

Infection rates have massively increased largely due to the number of mobile devices connected to the web as well as the boom in Social Networking. This has been made much easier also by our   ‘always connected’ broadband; and as speeds increase so will the proliferation of attacks – and the lesser liklihood we will notice anything is actually going on in the background.

Why Attack?

Simple answer is money. Harvesting our private data is a lucrative business, especially in large quantities- the value of which  increases exponentially where it contains account information (access to credit card details, usernames, passwords).

There has been a massive increase in the demand for politically sensitive  or classified technical data as well as a rise in hacking online advertising campaigns  and online survey revenues from sites.

The 2011 Sophos Threats Report makes for some very sobering reading and hopefully will prompt us to take our online security much more seriously.

The number of unique malware pieces(viruses,spyware and botnets) detected by Sophos doubled in 2010.

The demand for illegally ‘harvested’ data such as  email addresses has continued to rise as well as data collected via keylogging, botnets (undetected but active malware linking together individual machines via the web) etc etc.

This huge increase was largely attributed to attacks which capitalised on the huge growth of  the smart technology market (mobile devices to browse the web) along with our massively increased use of Social Media.

And these attacks are getting ever more subtle:

  • Fake anti-virus alerts – a virus alert warning appears on the screen often mimicking your anti-virus software.
  • Clickjacking, a pseudo link behind a normal link which triggers a malicious attack  (e.g. by clicking on the Like button in Facebook)
  • Social media vulnerabilities – e.g. Facebook Applications that have gone unvetted and unchecked- the user installs a game or downloads an update that has been infected.

Businesses have also seen infection rates rise largely attributed to the increased use of Social Networks at work with many companies  banning their use entirely. As most viruses are designed to spread through networks without being detected,  it has been essential to lock down the Social Networking  security loopholes.

Transmission

If  we haven’t taken the risks of Malware infection seriously so far  then the following is perhaps a good enough reason to reflect again:

One particular virus, STUXNET is so sophisticated that it can (and has) infected Nuclear program computers (in Iran) and altered the control process. Yet this type of infection can be transmitted through something as simple as plugging in a USB pen.

Although there has been a shift in emphasis for attacks: emails are still a major source of transmission. The cute animal pictures, and now increasingly more shocking links in emails, are frequently a disguise for something more sinister.
As always extreme caution has to be exercised when clicking on attachments and links, particularly from jokes or pictures circulated between colleagues and friends.

Prevention

Having an understanding of how Malware  is transmitted is half the battle to preventing attacks and  just as importantly prevent us passing them on to others.
And if you still are not quite sure about the other half  here are a few safeguard reminders :

  • Having up to date anti virus/anti-spyware software properly installed – preferably configured so that it can detect atacks from all possible sources immmediately (e.g. timed virus scans may not pick up any recent ‘keylogging’ between scans).  Remember to scan  storage/plugin devices and media also
  • Activating a Firewalls – can be deployed via Hardware (router) or software(Operating System)will block attacks trying to gain access by the ‘back door’
  • Adopting a much more cautious approach to Social Networking -  particularly activities on Facebook and where individual user actions might compromise others or network security
  • Clearing All browsing History regularly (daily if necessary) (cookies, saved pages etc etc- and  not just the last few days)  from ALL web browsers we use.  We may lose some quick access info but well worth the extra protection
  • Uninstalling not needed browser toolbars  and Add-ons (appear at the top of the browsing window).  They are most likely relaying your browsing habits to an external agency unless you have configured them otherwise
  • Take the possiblility of a virus attack seriously – if you make the assumption that you have been attacked then this may force a more cautious approach to online browsing (e.g. change passwords regularly)

One final tip (if you do not already do this).  Next time you click on  a download (possibly free), make sure you do a few checks checks before installing:

  • is the company name in the address bar and the download site address reputable?
  • scan the software before you install it (available usually if you hover over the download and right clicking)

2011 Future Threats

Its likely that the rapid growth and use of mobile browsing technology and Social Networking will increasingly be the soft ‘underbelly’ for malicious attacks.  Smartphones are likely to continue to be high on the agenda, particulalry where software has been compromised (jailbreaking iPhones, downloading unvetted apps)

If we are to protect ourselves in the future then having an awareness of how attacks can occur in the first places should make us much more cautious and vigilent.

Adopting a regular regime of good ‘PC  Hygeine ‘  will all help us steer clear of many potential threats and be in a better position to recognize them despite their many disguises.

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iPad, Smart Devices and Clouds

Monday, June 7th, 2010

ipad in the cloud

Its official - Apple has now taken the lead in ‘cool’ consumer smart technology. Proclaimed an outright winner by the quick consumer test on the BBC technology website when pitted against the Archos and Dell Streak, the iPad could now become yet another iconic gadget from the ever expanding Apple empire who clearly have the pulse of the business and  consumer market.

A trio of slick new devices has now seen Apple overtake Microsoft as the Global leader – On Wednesday, Apple’s capitalisation closed at $222bn compared to Microsoft’s $219bn.

Other manufacturers are not giving up the fight however, with Archos tablet and Dell streak also performing admirably using Google’s much acclaimed Android OS.

Its fair to say also that there has always been a degree of scepticism around the launch of Apple’s  Smart tech hybrid – maybe their  risky ‘toe in the water’  approach to re-launching a tablet format device has allowed others to profit in the wake of their trail-blazing.

Apple have shown themselves to be adept in translating what is ‘cool’ and ‘hot’   into a ‘must have’- which is why they have become the clear market leaders.  But perhaps it wasn’t such a risky venture?  They do seem to have impeccable timing for getting it right.

I remember Bill Gates declaring a few years back that there would be a wholesale change in the future  in the way we work – from local applications where the computing power and data is localised towards what is now loosely termed Cloud computing.  - but this would also need wholesale changes in thinking and attitude to the way we work (and play!).  And as  our Global internet usage accelerates astronomically it was was only a matter of getting the product launch timing right.   Apple have shown that they can do this with consummate ease.

Gathering Clouds

But lets rewind for a minute and explore the ‘cloud topography’.  Currently  Blogs, social media and the like are ‘remote’  media applications we can access through a browser.

These applications  are essentially about quick communications but now include a range of media tools  for photos, music and video.  An opportunity was looming large to link all of this activity up to mobile devices – at the same time there has been a seismic shift from users to browsers, from the PC work station mentality to mobile connectivity.

Apple foresaw this and stepped up to the plate by providing the complete package –  slick  mobile devices + the apps to go with them .  Almost  at the same time Google adopted a more more open source philosophy by  releasing the Android operating system which could be run on a range of devices and thus liberating users from the shackles of Apple’s cash cow.

But will it stop there? Why not have all our applications and data outsourced ,i.e. in the cloud, rather than have everything reside inertly on our PC or laptop or smart device? After all, the cost of the hardware as well updating applications is tedious.  If its all taken care of  ’in the cloud’ for us we’re left free to get on with the things we should be doing.

This is no longer a vision for the future but a reality for many businesses who now see outsourcing all their networking and IT administration requirements as the way forward rather than employ in-house expertise.

But maybe we’re all not comfortable with this concept just yet . I for one am still sceptical about uploading all my stuff to a remote centralised location with very little knowledge of where my bit of the cloud happens to be at any one time. Perhaps  we are rightly still  suspicious about the ‘cloud’ and view it as  a metaphor for ‘we really don’t know exactly where stuff  is or who can access it ‘.

Will this mindset change? I think it has to. Having recently emerged from a what was a almost a viral meltdown on my own home network, I now have to confess to a  false sense of security with all my data residing on my home and business PC network.

We have become so connected that perhaps we forget that we have now become  irrevocably interconnected.

So maybe its time to start handing over the reigns to the experts in the cloud…or maybe not just  yet.

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Number one in Google -a quick primer

Friday, May 7th, 2010

number one in Google

What does it take to get to number one in Google? – its easy!- copy a unique string of  words on your site that nobody else has on theirs…paste it in a search… and you’ll  probably be top or thereabouts

Thats the end of my post-  job done.

If it were only that simple!  But thats what most people want after all  - to be No1  in Google . . I’m stating the obvious but actually by going through the above simple exercise highlights a few  important questions before we even start:

  • Is that phrase ever going to be type into a search engine ever again?
  • does it describe accurately what we are promoting?
  • when users find us what do we want them to do next ?

I’m assuming the answer to the last question is not ‘leave as soon as possible’ although you may be surprised how many do  if you look at your home page stats.
You may have a site that is primarily for generating advertising revenue and so you will want to generate maximum through traffic, where ‘success’ will be exiting your site via a ‘revenue juicy’ click through ad.

However if you have  an ecommerce site you will want to channel  attention to the right pages rather than allow them to leave straight away.  People in browsing mode have the attention span akin to a goldfish swimming in Jack Daniels, so plan how you can grab their attention pretty quickly before they exit without getting beyond your home page.

Either way the same formula applies: more traffic=more revenue. So the same general strategy to get them there in the first place should be the  same, i.e. choosing that all important search phrase for your pages.

Choosing the most effective search words

Wo we need to construct a search phrase that is  not too long and obscure (i.e., its never likely to be typed in a search) and not too short, otherwise the competition will leave you languishing in 10,000th position.

Ideally choose  2 or 3 words particularly relevant to the  page’s content on your website. Also  if the website address, page name (my-key-phrase.htm), page title and page content all have ‘related’ keywords then bingo! –  although its more than likely the web address will not be part of the key phrase.

Note of caution here – Google’s algorithmic nose can sniff out anything contrived, so always be cautious about overloading the page with the key phrase words etc. and start off your optimising by reading your page content first.  Check to make sure the content is relevant,  focused and high quality.

You can then start to tell the world about it by making  it more search engine  ’friendly’  by providing the contextual cues (appropriate page title headings, subheadings, image names).  I always recommend viewing your page in  a text based browser as this is how search engines index pages. ( Lynx is a traditional  text based browser although www.textise.net allows you to do the same thing much more quickly)

External links

Google ranks the importance of your site not just by its content but also by the links to it from other sites on the Internet.  The more reputable these other sites are the more ‘cred’ they add to your site in Google’s eyes, particularly if they have the key phrase words in the link itself, (e.g. ‘my unique search phrase‘  rather than click here)

Job done? not quite – I’ve saved the best till last.

Do Your Homework

Just before you go key search phrase crazy, you have to bear in mind one  minor inconvenience – your supremely crafted key search terms may never be entered in a search – double doh!! And the only way to find this out is to do a quick check to see how often its typed in.

Lots of tools out there to help with this, but Google’s keyword tool is the quickest and easiest.  If you’re not sure what is the best phrase try Google’s suggestion tool.  The difference between the two is subtle but important- the latter helps you come up with a  phrase better matched to your page content. (i.e you may think you have found a great winning phrase that matches your page content perfectly  but Google may not agree so best to get it from the horse’s mouth)

That’s certainly enough to get started, but to summarize just a couple of closing thoughts

Your site will get found if:

  • the content is worth looking for
  • it has a definite market  niche
  • there is a market for it in the first place!
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