February 24th, 2010
The latest news that an Italian court has convicted three Google execs has sent a reverberating shudder around the social networking community.
3 Google employees, Peter Fleischer, David Drummond and George De Los Reyes, all received suspended six-month sentences and were accused of breaking Italian law by allowing a video relating to a bullying incident involving an autistsic teenage to be posted online.
The fact that any court has been able to secure a prosecution may well send out a message to other online companies that allow videos to be uploaded without being being moderated has to be a landmark ruling. But what effect will it have in relation to the control and censorship of online video content? While the employees were obviously not involved in the incident itself, does the ruling infer that the online company bears a degree of responsibility and therefore is party to the offence by providing the service which allowed it to be viewed online?
By virtue of the way they operate (and therefore make money), most online video ‘repositories’ offer a free and unregulated upload service. This also means that there is very little control over the videos that can be viewed online, other than length and size of video along with advisory guidelines on content. All complaints usually have to be made through a lengthy online form on the video website. So unless an individual makes a complaint and it is then upheld, any video can can be aired without restriction unless the company are informed otherwise. However this ‘passive’ system of moderation now faces a serious challenge. This latest ruling is an attempt to redress the balance, effectively making the company itself responsible for its own content (which sounds kind of obvious really).
But what are the implications for other social media websites that operate in a similar way? Or is this just an isolated incident and likely to be overturned on appeal? And in broader terms how will it affect our own FOI on the web?
See full news story
Tags: Google trial
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February 21st, 2010
Have you ever thought of leveraging some of the free content feeds on the web to include in your site or even create a new site (the next Huffington Post perhaps?)? There are thousands of feeds out there – the problem is how to make sense of all this valuable content for your mash up without just ending up as a mish mash.
Have a look at this really cool tool from theYahoo API services – it may be the inspiration you’ve been looking for!
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February 14th, 2010
I mentioned in an earlier article about Google incorporating Hot topics and Hot search ‘feeds’ in its main search pages. I Googled Jeff Bridges just as he was being interviewed by Jonathan Ross and I noticed Google was feeding in real time data to the search page asynchronously(without me refreshing the page). While this method in itself is not in itself ground breaking, the fact that Google is paying more and more attention to what is happening in the Social Media networks came as a bit of asurprise. It will be interesting to see how this develops in the coming weeks and months -if this becomes more of a feature in the listings we will need to think seriously about the format of content, and as mentioned in previous posts, increasingly moving our focus to Social Media channels like Twitter, Facebook etc.
No content – BUT high listing
The second surprise in My Googling this week came right out of the blue, and it was one I should have perhaps been aware of. The scenario : when you can actually do a search for a key word/phrase and you’re ousted in the position listings by a site that not only does not have the key word or phrase on their page, they don’t even have their site indexed by Google. Please feel free to contradict me at this point because (in the words of V. Meldrew) I didn’t really believe it either. There was no actual site page content in the Google listings excerpt either.
The person that actually came across this was scratching his head over this one as well. Could Adword keywords perhaps be affecting the natural rankings perhaps?
If you haven’t already guessed the answer by now here it is – backlinks or inbound links, external links or whatever other terms are used to describe a link to your site coming from an external site’s page.
More surprisingly perhaps was the ‘potency’ of the anchor text, i.e., the textual key word/phrase being used in the link itself. Further investigation revealed that the external links pointing to the site numbered in their thousands.
Now two interesting implications follow:
- A site content doesn’t even have to be actually indexed to be ranked highly in the natural listings, furthermore:
- A site can have its robots text file configured to ‘no index, no follow’ – in other words specifically telling the search engines NOT to list the site, and yet it still appears in searches, (albeit minus any content)
Mmm…. is there something discrete in the Google algorithm that enables sites to be ranked regardless of page content? Is it configured in such a way to place to simply ignore content and carry on regardless and use the backlink anchor text instead? The example in my next post should hopefully go some way to restoring my confidence in natural listings.
Am I stating the obvious?.. in the meantime feel free to add your pearls of wisdom
(all comments are moderated BTW)
Tags: hot searches, hot topics, real time searches
Posted in Main, Web | No Comments »